Project Overview:
Marugame Udon, the internationally acclaimed Japanese udon and tempura chain, expanded its operations to Canada. This case study outlines the successful design and development of Marugame Udon Canada's website, focusing on brand consistency, freshness, and relatability. The primary objectives were to announce the arrival of Marugame Udon in Canada and attract potential franchise partners. The entire project, from design and development to launch, was completed in a rapid timeframe of two months.
Marugame Udon, the internationally acclaimed Japanese udon and tempura chain, expanded its operations to Canada. This case study outlines the successful design and development of Marugame Udon Canada's website, focusing on brand consistency, freshness, and relatability. The primary objectives were to announce the arrival of Marugame Udon in Canada and attract potential franchise partners. The entire project, from design and development to launch, was completed in a rapid timeframe of two months.
Project Goals:
1. Brand Consistency: Maintain alignment with Marugame Udon's global branding, emphasizing the commitment to freshly handmade udon and the lively open kitchen experience.
2. Fresh and Relatable Design: Infuse a sense of freshness and modernity into the website to resonate with a diverse Canadian audience while preserving the authenticity of Japanese cuisine.
3. Announcement of Arrival: Effectively communicate Marugame Udon's entry into the Canadian market and generate buzz.
4. Franchise Partner Acquisition: Create a platform for collecting inquiries and expressions of interest from potential franchise partners in Canada.
Site Map:
- Home: A welcoming landing page that highlights the excitement of Marugame Udon's arrival in Canada and its appeal.
- About: A section dedicated to Marugame Udon's story, including its Japanese heritage and commitment to handcrafted udon.
- Menu: A showcase of Marugame Udon's signature dishes, with mouthwatering images and detailed descriptions.
- Franchise: A dedicated page for potential franchise partners to learn about opportunities and express their interest.
- Contact: Contact information for inquiries and feedback.
- Location: An interactive map to help users find nearby Marugame Udon restaurants.
Design Elements:
- Color Palette: Using their brand color to reinforce their brand identity, a harmonious blend of warm, udon-inspired colors and fresh, modern tones.
- Typography: Legible and modern fonts for an enjoyable reading experience.
- Imagery: High-quality images capturing the essence of Marugame Udon's cuisine and the open kitchen experience.
- Logo Integration: Prominently featuring the Marugame Udon logo to reinforce brand identity.
- Announcement Banner: A prominent homepage banner with a captivating announcement of Marugame Udon's arrival in Canada.
- Franchise Form: A user-friendly form for potential franchise partners to express interest, gathering essential information for follow-up.
Conclusion:
The Marugame Udon Canada website design project showcases the ability to create a website that aligns with global brand identity, appeals to the Canadian market, and effectively conveys important announcements and opportunities. This successful project was executed within a tight timeline of just two months, demonstrating efficiency and proficiency in web design and development. The project's primary focus on brand consistency, freshness, and relatability contributed to its overall success in generating interest and excitement for Marugame Udon's entry into the Canadian market.
website link: https://ca.marugame.com/
The Marugame Udon Canada website design project showcases the ability to create a website that aligns with global brand identity, appeals to the Canadian market, and effectively conveys important announcements and opportunities. This successful project was executed within a tight timeline of just two months, demonstrating efficiency and proficiency in web design and development. The project's primary focus on brand consistency, freshness, and relatability contributed to its overall success in generating interest and excitement for Marugame Udon's entry into the Canadian market.
website link: https://ca.marugame.com/
